Note: we are republishing this story which originally made the news in July 2019.
While most kids opt for lemonade stands on sweltering summer days, one clever boy from Utah had a different approach – an “ICE COLD BEER” stand. But don’t worry, it’s not what you think. Seth Parker, a young entrepreneur, set up his stand in front of a church in Brigham City, Utah, leaving his neighborhood both bewildered and amused.
Seth Parker receiving money from a customer for his root beer, Photo Credit: FOX 13 News Utah/Youtube
However, concerned neighbors couldn’t help but report the seemingly questionable business venture to the local police department. They received several calls about a young boy selling “beer” on the street, prompting officers to investigate the situation.
But when the officers arrived at the scene, they found that there was no need to fret. The sign, reading “ICE COLD BEER,” cleverly concealed the key word “root” in small letters just above “BEER.” It was all about root beer!
Seth Parker posing with police officers for a photo with his infamous “ice cold beer” sign, Photo Credit: Brigham City Police Department/Facebook
The Brigham City Police Department took to Facebook to share the delightful discovery: “Yep, he’s selling beer … ROOT BEER, that is.” The boy’s marketing ploy had successfully captivated the attention of the community.
Since his creative stand went viral, Seth’s “ICE COLD BEER” business has been booming. According to his mom, Alexis Parker, he quickly sold out on Tuesday but is eager to make a comeback.
Seth Parker posing with his “ice cold beer” sign, Photo Credit: FOX 13 News Utah/Youtube
His hilarious branding caught the eye of many passersby, with some sharing their amusing encounters online. One Facebook user, Deedre Coy Petersen, humorously described how she bought him out and praised Seth’s humor, suggesting he might add a more conspicuous “Root” to the sign next time. Despite some puzzled looks from adults, she reassured everyone that no children were harmed in the process of selling this playful “ROOT beer.”
Seth Parker’s cheeky and imaginative twist on a summer tradition quickly turned heads—and warmed hearts. By setting up a root beer stand with a bold sign reading “ICE COLD BEER,” he sparked laughter and curiosity from passersby. While some initially did a double take, they were soon won over by Seth’s charm and honesty as he proudly explained he was selling only root beer. The clever play on words turned what could have been an ordinary refreshment stand into a viral moment, shining a light on just how effective creativity can be in even the simplest ventures.
What made Seth’s approach so special wasn’t just the sign—it was the spirit behind it. In a time when many businesses strive to stand out, this young Utah entrepreneur reminded everyone that thinking outside the box, having fun, and connecting with your community can be more powerful than flashy marketing campaigns. His stand brought not only smiles but also a sense of togetherness, proving that a great idea doesn’t need a big budget—just a little courage and a clever twist.
As summer continues, there’s a growing excitement to see what Seth will do next. Whether it’s a new stand, a clever invention, or another unexpected idea, one thing is clear: this bright and creative young mind has only just begun. The “ICE COLD BEER” stand may have been his first hit, but it’s far from his last. Stay tuned—Seth Parker is a name we’re likely to hear more from in the future.
