In a recent and deeply unsettling discovery, a vanity license plate reading “DEPORTM” has ignited public outrage across Utah and beyond. The image of the plate first surfaced on Twitter, where it quickly drew the attention of educators, lawmakers, and concerned citizens, raising critical questions about oversight, accountability, and the boundaries of free speech in state-issued identification.
The controversy began when Matt Pacenza, a high school English teacher in Utah known for his advocacy and civic engagement, came across the offensive plate on a vehicle and felt compelled to act. He snapped a photo and took to social media, tagging the Utah Driver License Division and writing, “Hey, how does this plate I just saw not violate your guidelines?”
What followed was a wave of emotional reactions and a firestorm of criticism. Within hours, the post had been seen by thousands, with many expressing disbelief and horror that such a message had ever been approved by a state agency. Over one hundred replies poured in almost immediately, with users calling the plate “horrific,” “blatantly racist,” and “a failure of public trust.” One comment summed up the sentiment of many: “That should never have been accepted by the DMV—how did this slip through?”
DMV Under Scrutiny
A CNN affiliate, KSL, picked up the story and reached out to the Utah Department of Motor Vehicles (DMV). After some effort, they were connected with Tammy Kikuchi, the public information officer for the department. Kikuchi confirmed the license plate was authentic, stating that it had been approved five years ago in 2015. The acknowledgment triggered even greater concern: how had this plate, which many interpreted as xenophobic and targeted, gone unnoticed for so long?
Utah’s DMV guidelines explicitly prohibit combinations of letters and numbers that are “vulgar, derogatory, profane or obscene” or that “express contempt, ridicule or superiority of a race, religion, deity, ethnic heritage, gender, or political affiliation.” Yet “DEPORTM”—read by most as “Deport Them”—slipped through the review process. The error has prompted many to question the effectiveness and rigor of the state’s oversight mechanisms.
Political and Legal Implications
While the First Amendment protects a broad range of speech in the United States—including offensive language—it does not obligate states to endorse such messages on government-issued materials like license plates. Vanity plates, as personalized forms of expression, fall under a unique category: they are both private speech and government speech. Courts have often ruled that because license plates are state property, the government has the right to reject submissions that conflict with public values or incite division.
Nevertheless, this balance between free expression and state responsibility remains fragile. The “DEPORTM” plate is a stark example of what happens when that line is not effectively drawn or enforced. The implications go beyond policy—they touch on social identity, belonging, and the messages we endorse in public spaces.
Lawmakers Demand Accountability
The plate’s approval drew the attention of Daniel Thatcher, a Republican Utah State Senator, who was among the first lawmakers to publicly condemn it. After seeing Pacenza’s tweet, Thatcher tweeted back in agreement, saying the plate was clearly offensive and unworthy of state endorsement. He immediately reached out to the DMV, although he did not receive a response as quickly as the media did.
In a follow-up post, Thatcher confirmed that the Utah State Tax Commission, which oversees the DMV, had launched an internal investigation. According to Thatcher, officials were working to uncover how the plate had been approved in 2015, who authorized it, and whether there were systemic failures that allowed such a message to be issued and go unnoticed for years.
“We’re talking about someone using state resources to promote divisiveness,” Thatcher said. “That’s not just wrong—it’s dangerous.”
State Senator Luz Escamilla, a Democrat and a vocal advocate for immigrant communities, expressed similar outrage. Escamilla was deeply disturbed that someone had been driving through Utah communities for years with a message that many viewed as targeting immigrants and people of color. “It’s unacceptable that this was ever allowed,” she said.
As a result, Escamilla scheduled the matter for review during a Utah Legislature administrative rules review committee meeting. The goal of the session was to uncover how Utah determines what license plates are acceptable, who sits on the review panels, and what processes exist for appeals or recalls.
Representatives from both the DMV and the Tax Commission were summoned to the hearing, where they reaffirmed that the current guidelines do prohibit such language and pledged to tighten review processes moving forward.
Public Reaction and National Attention
Meanwhile, the story continued to gain traction on national news outlets and social media. Civil rights organizations and immigrant advocacy groups began using the incident as a talking point in broader conversations about xenophobia, implicit bias in state institutions, and the normalization of discriminatory messaging.
“This license plate didn’t just fall through the cracks—it tells us something about the cracks themselves,” one activist tweeted. “It’s not enough to apologize—we need reform.”
Others called for increased transparency in DMV operations, including public access to vanity plate databases and annual reviews of approved plates to ensure they align with updated social standards and community expectations.
A Wake-Up Call for Reform
For now, the “DEPORTM” plate has been flagged and is likely to be recalled, pending the outcome of the state investigation. But the issue has sparked a larger reckoning across Utah government offices—and possibly across the country—about how state agencies should manage personalized expressions that can carry political, social, or emotional weight.
This incident isn’t just about one plate or one mistake. It’s a wake-up call. As the digital age continues to magnify even the smallest of messages, what we put into the public sphere—especially via state-issued materials—has never mattered more. Utah now faces the challenge of repairing trust, restoring clarity to its processes, and reaffirming that symbols of hate, exclusion, or division have no place on public roads.
